Posts Tagged ‘social networks’
This study compared the digital presence of five pharmacy chains Peru from November 28 to December 29. Among them we have Boticas Archangel MiFarma, BTL, drugstores and pharmacies Inkafarma and Boticas Fasa.
In this graph we can see the sources used by these chains and their customers. We can clearly see that the presence in social networks as a means of conversation and customer service is 1% compared to 51% presence on YouTube and Truveo passively, dedicated to post videos without creating a customer interaction. 47% of the content found on these web pharmacies are online newspapers and blogs. It should be noted that in the period in which the study some of these pharmacies were mentioned by digital media or blogs as they were punishing 7 Indecopi drugstore chains. News that did not go unnoticed and was very commented and redistributed.
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