Business Development Institute

Posts Tagged ‘social networks’

Number 11. Dedicated channels and brand
sometimes social networks are overloaded with general information, making it difficult to create and foster communities dedicated to particular topics, interests, or industries. The establishment of exclusive channels and sub channels to share specific information increases the signal noise.
On Twitter, Ford Motor used different accounts to share information about models and products. For example, @ forddrivegreen focuses on sustainability, , well, you guessed it, share content related to the Mustang.

SolisScott Brian Monty, director of social media for Ford, said: “We give customers the option to decide how they want to consume information.”

Number 12. Geo marketing and mobile marketing
this will prove one of the most often discussed in the media, and more specifically twitter. Local businesses are using social tools to identify customers in the area and extend the online interaction in a community.

For example if you send a tweet @ kogiBBQ requesting his presence are usually thirty minutes later with dinner. “We try to foster a culture of interaction with people around us. Now, Kogi, is not just to get a taco, it’s an experience. “Kogi states.
This trend will continue in the mobile social network dedicated to the locale and accessible via mobile phones. They are advised restaurants, bars, spas, clinics and businesses that are prepared to offer a satisfactory experience to their customers.

Number 13. Conversations that generate traffic and recommendations
Social media is the future of global talks. As we watched, the sites comprising the chat functionality of Twitter conversations can not only unite in one place and easy to follow, but also can send tweets on Twitter flow so that all fans can see it, and hoping that feel compelled to join too curious.

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