Archive for the ‘Sales Management’ Category

Sales ManagementHere I leave a template to measure the performance of a vendor or your performance when you sell.
1. According to Brian Tracy to sell you need to create and maintain lasting relationships with your clients, most of the time listening and guiding them toward what they need. Thus the sales will come “almost” naturally.
In short, the seller becomes a consultant should advise you whether or not the service or product you offer is what you need. Sure to be judge and jury in reality this is difficult because the sellers do not sacrifice their commissions. So a good commission system helps a lot that sales are handled professionally. Vendors experts because they know that getting a customer who already intuit that will not be satisfied with our proposal will be just a momentary cash income and a lot of bad publicity, because it ended leaving us.

2. Moreover Miguel Mejía says that companies can cultivate in a “remote” leveraging social networks today, or through direct mail, newsletters, magazines. However, in the Latin American context, we prefer the personal relationship. In that sense, the contribution of the seller is important and also social networking “community management” for your customers and prospects you recommend.

It is important to understand because we do not sell, not only the guilt about giving the seller or the product or service.

Michael uses the term “Seller’s Triad,” which sets the unit seen by the client:
1. Company
2. Product or Service
3. Seller

It’s a tripod. If one leg fails, the structure falls. Failure of the three previous relationship with the customer fails, and could be lost forever.

In short, the relations established by the seller, must support, with a reliable and responsible company. In any other way, the business progresses.

3. An entrepreneur told me that he had the habit helped him sell. I told his story, “I started selling little but every day, I decided to make a sale less than a day to and became a habit, now I do it naturally. Currently I do not sell every day as my sales initially but higher margins because they let me thank my habit I could grow my business and my sales I generate more revenue. ”