Facebook is a part of ads that are on the right side of your wall have always criticized that such ads “do not sell”. This means that companies who pay for such advertising at the end of the day do not see the return on investment because people fail to be influenced by such advertising.
Personally when I tested the ads on the internet that gives Google Adwords and giving Facebook, the Google Adwords were far more effective.
Well, it seems that’s changing thanks to a series of changes introduced by Facebook in their location algorithm advertising (ie allowing an ad on your wall according to your preferences).
These changes have led to be reported in the second quarter of this year to register, for example to the website CareerBuilder, an increase of 18% in its ratio facts clicks on their ads which is obviously a significant increase. The same has been reported by other companies that advertise on Facebook which is very auspicious for Facebook advertising system since had trouble generating revenue of money through this medium.
This is a good sign for Facebook and a very good opportunity for your business idea or company try to advertise using that network as its interface to put ads is much friendlier than Google because it presents a series of options according to the segmentation of our target market with very clear choices as sex, geographic location, age and education of users of Facebook. Continue reading Creative ideas Online marketing through Social media